Colesworth et al have been pushing this for a couple of years now. It’s a way to stretch 2 steaks over 3 or 4 people without them noticing or feeling deprived, courtesy of catering magic. Check out any of the coles or woollies magazines over the last 2 years - all the steaks are pre-cut into strips. It’s becoming normal to not serve any one person a whole steak all to themselves. And the supply of steak on the bone has dropped dramatically in the stupormarkets.