I live in Ireland and for a very long time, I received so few ads I could simply block them away or tolerate them. Then one day, for no apparent reason, my feed was lousy with ads. Not relevant ads, or even generalised ads that anyone in Ireland might see - no, they were Chinese regional development ads, ads in Turkish, ads for various NGOs in Africa. It was absolute meaningless dreck. Were Twitter putting these in my feed as a bug, or to boost impressions of this junk to skim some pennies? I have no idea.

But I uninstalled the app. When I use twitter I launch it through Firefox mobile and uBlock origin and all the ads are stripped out. I don’t know if the feed issue I suffered was fixed or is still there. I don’t care any more. The way I look at it is, is Twitter is the predominant social media out there but there are many others. I’ll leech off the service and if Elon burns his platform to the ground, then there is always somewhere else. He makes out that the world will rise up against advertisers but the reality is Threads or Bluesky will takeover and that will be that.