I had an email yesterday telling me that the Apple One subscription was going up for the second time in twelve months.
It no longer represents good value for me and I can save nearly £100 a year by cancelling and subscribing to the important parts that I use most.
Apple are not alone in increasing prices (in a cost of living crisis) to the point they no longer represent fair value. What is it with companies that they lack basic business smarts?
We’re in a consolidation phase. The streaming market is now well established and the market shares are largely settled. In the past many services ran at a loss or without much profit to establish their market share. Now the market is in a phase where they try to figure out how much people are willing to pay for that service that they’re used to.
They’ll continue to raise prices as long as enough people remain to pay them. All of the services.