‘Pause Ads’ Creep Onto Hulu, Peacock and Max as Streamers Seek New Revenue::Big streaming services like Hulu, Max and Peacock are relying more heavily on ‘pause ads’ that show up when a user halts a binge session

  • Darkhoof@lemmy.world
    link
    fedilink
    English
    arrow-up
    29
    ·
    1 year ago

    They seem less annoying now. Just wait until you have pause ads coupled with regular ads!

    • kadu@lemmy.world
      link
      fedilink
      English
      arrow-up
      7
      ·
      1 year ago

      Just wait until Apple’s headset becomes mainstream.

      “You must keep looking at the ad for at least 30 seconds to proceed - do not look away from the ad”.

      People forget it now, but Steve really thought their iAds platform on iOS would be disruptive and win against Google - their ads were “interactive” in the sense that they could use a lot of the phones sensors and APIs to take over what the user was doing and force interactions.