That would be nearly impossible to quantify, but research around this area shows that empathizing with animals through accurate understanding of them is important for conservation support.

Research suggests that animal-oriented learning institutions—including zoos, aquariums, sanctuaries, and nature centers—may be uniquely positioned to spark and nurture people’s empathy for animals.

Although this research did not definitively identify links between people, animals, empathy, and conservation behaviors, the evidence indicated that developing empathy toward animals can be a powerful way to promote conservation behaviors.