The problem probably was that Coke isn’t in the soda creating business. People already drink a ridiculous amount of sodas. Coke is in the soda cheapening business, the only thing left for them to do is cut corners until making soda costs nothing. New sodas are just an opportunity for them to redefine cheap to a new low. This is why you should buy independent, small scale soda companies. Their entire business model is making something better than Coke.
Coke is in the branding business, IMHO.
They do a lot more advert creation than they do drink creation.
Pretty much all modern branded consumer goods invest way more on brand recognition and the kind of advertising that says nothing about quality and is purelly designed to create a subconsciously association they brand and positive feelings and/or make it seem socially fashionable (you know the kind: happy friends around a campfire having fun with package-of-branded-good on their hands)
(Those things are actually funny to analyse: generally drinks do “social/trendy”, perfumes do “sex”, cars do “freedom”)
At some point in the 60s in the US a nephew of Freud (I kid you not!) introduced actual teachings from the Science of Psychology into Advertising and since then consumers of large brands have been mostly manipulated via that kind of psychologically manipulative advert. Nowadays you pretty much only see other kinds of adverts for cases like small brands trying to expand brand recognition (something the likes of Coka-Cola doesn’t need), and for the rest seldom are the actual qualities of the product being sold mentioned.
I don’t think cheap is what they’re after. Unless you mean this somehow helps their margins? Around here a 20oz soda is approaching $3 USD when just a year ago it was nearly half that. That’s definitely not cheap.
Cheap for them to make, not for us to buy.
The last few flavors they came out with that were supposedly not AI created also sucked.
I don’t know why they don’t just put the coke back. It’d definitely sell better than any of their recent attempts.
Step 1. Use Coca Cola tier money and influence to end the stupid drug war, changing the trajectory of millions of lives and breaking the cycle of incarceration.
Step 2. Receive praise for the immense social good you’ve done and bask in the once in a century marketing opportunity.
Step 3. Put the cocaine back in Coke bitch fuck yeahhhhh
This is the sort of idea I’d have expected from Jack Donaghy on 30 Rock
Hey, Homonym was a big hit!
God Cop on the other hand…
The Prompt: “AI, create a soda flavor!”
The response: “Heres a recipe for a soda flavor… 1C corn syrup, 2C carbonated water, 1tsp your choice of food coloring. I could have prefaced this recipe with 10 paragraphs explaining the history of soda littered with browser breaking ads, but I am not a sociopath.”
Should stick with Marge’s homemade Pepsi.
Of course an AI would use shitty imperial measurements instead of metric
Chatgpt can be a cool way to generate ideas for flavours. It’s ultimately a tool. That means there needs to be someone to actually test, tweak and verify those ideas, which at that point it’s no longer AI generated.
I was really hoping this was an article with early sales numbers showing it’s a flop. I already assumed it was going to taste bad, that feels like a given to me. I want it to be a failure in sales so this kind of thing stops happening.
It will do well in sales initially due to FOMO, but I am guessing it won’t last due to it not tasting especially interesting.
That is my assumption as well. That’s kind of the trend with most new flavors of soda it seems. Very few actually stick. This one is just so much more obnoxious in origin than most that I want it to die quicker lol.
Coke Y3000 sounds like it was supposed to be the kind of thing that would be used in a metaverse tie-in promo.
Buy a Y3000 coke and get a copy of it in the Metaverse! First 3000 to redeem the code get a limited-edition T-shirt too because everyone loves to be walking ad space!
You can taste the silicon!
Ok, but I read that sentence near the beginning as “The massive beverage company has trapped an artificial intelligence to serve as its advisor” and I think it’d be neat if corporations had to patiently lie in wait for an unsuspecting AI to come along and bait it with some tasty data before they can use it.
MSG and truffle oil with a splash of hazelnut spread
Dafuq? Where is the avocado?!
Cut him a break. He’s trying to save for a house.
It’s unfortunate too. This is actually my favorite flavor they have released.
Is it bad that I liked it more than anything else they’ve done?
Can’t wait until my King Arthur AI-Generated Flour turns out to be a 5 pound bag of uncut cocaine.
“You, too, can lift Excalibur from the stone.”
Motto on the cocaine bag
Aka: “Original Coke”
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i’m gonna give you marketing geniuses a call when i need a Future Coke…
it’ll be in The Future…
