After Samsung’s One UI, now it’s OnePlus’ turn to show off its UI that will be based on Android 14. As the title of the article suggests, the slides are full of obscure and memeable buzzwords:

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  • Margot Robbie@lemmy.worldM
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    1 year ago

    Aquamorphic Design

    Fluid Cloud

    Why are all the descriptive adjectives so “wet”, when water is the last thing you ever want to get near your phone?

    • AlmightySnoo 🐢🇮🇱🇺🇦@lemmy.worldOP
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      1 year ago

      They centered their UI marketing around water:

      Aquamorphic Design uses the overarching inspiration of water to blend innovation, adaptability to changes, and intrinsic simplicity into its OS design.

      (https://ifdesign.com/en/winner-ranking/project/aquamorphic-design/570747)

      Maybe there’s some cultural aspect to it that gets lost in translation (and those slides do look machine translated), but I find most Chinese marketing to be really hilarious. I really hope to get an explanation one day as to why marketing is the way it is in China.