Unity isn’t a game engine. It’s a malware-pushing advertising network which merged with a game engine to acquire a delivery channel and now wears its skin. This is fine for the bigger devs and publishers structured around platform relationships, but for everyone else? Gamemaker, Godot, Unreal, Defold… pick a flavor, they’re all on square one.
Yeah “bad actors” - but they knew what they were doing and didn’t do anything to stop it.
By pure coincidence they started to make more money from freemium games ads so they pivoted to that, and anyway being blocked by Ms defender was a death sentence. It was not “OMG bad actors are abusing our installers, and 99% of our customers are bad actors, let’s discontinue it immediately and find another market”