Reddit says its daily users are up 47 percent year-over-year. Reddit just turned a profit for the first time. As part of its third-quarter earnings results released on Tuesday, the company reported a profit of $29.9 million, along with $348.4 million in revenue — a 68 percent increase year over year.
Hard to say isn’t it? If 100 users join and 80 leave you assume they are up 20 users. If the number of bot accounts that joined was 30 of those, they actually lost 10 users, and advertisements are selling more ads to computers than people. Unless we can separate real accounts from fake ones… It’s all useless information
Doesn’t matter to reddit as long as the advertisers still pay them though
It will matter to Reddit in rhe long run if advertisers notice they aren’t getting as many clicks on their ads from Reddit as their metrics say they should be getting and then pull their ads off the platform and/or sue Reddit for falsifying metrics.