"It doesn’t make sense for chocolate bars to be divided into equal-sized chunks when there is so much inequality in the chocolate industry! The unequally-sized chunks of our 6.35 oz bars are a palatable way of reminding Choco Fans and Serious Friends that the profits in the chocolate industry are unequally divided.
And in case you haven’t noticed, the bottom of our bars depicts the West African coastline. The chunks just above it represent the Gulf of Guinea. From left to right, you have Côte d’Ivoire, Ghana, Togo and Benin (terribly politically incorrect, we know, but we had to combine them to create enough space for a hazelnut), Nigeria and part of Cameroon."
I love it, but I feel obligated to say
No, it makes sense. I understand, but it makes a lot more sense
It doesn’t make sense for cars to have 4 equal sized wheels when there is so much inequality in the auto industry.
Staggered setup vehicles are the true champions of justice, urging us all to get a grip on inequality within the industry.
My center differential disagrees
Ok but this is a good way to raise awareness about the issue. Many people will pick these bars in the store without knowing much about the brand. Then when they eat it, they will probably wonder why it’s divided like that and the explanation is right there on the inside of the wrapper.
And then never buy them again because they are difficult to break evenly. Great idea but poor execution imo.
Do you buy chocolate based on convenience over taste?
Price usually
My internal chocolate bar cost has gone way up. I find the stuff at the bottom (like the stuff at the checkout) doesn’t even taste like chocolate anymore. I usually get something from the specialty section now.
I agree. The budget snack items like chocolate, chips and so on have, in my opinion, lost a lot of quality; they taste a lot greasier, have worse “mouth-feel”, or are just sugar with less aroma depending on the product. I also buy less, but higher quality stuff now in comparison to 20 years ago. (Central Europe here)
Fair, I do remember eating a lot of Tesco Value chocolate back in the day
lol imagine sharing your chocolate bars with other people, tssk (/hj)
fr tho if that bothers you, the inequality that comes with other chocolate brands should bother you too
not saying Tony’s is 100% fair, but at least they put in a lot of effort to make it as fair as possible
When did I ever say anything against that or that I am ok with slavery?? I even mentioned it as a good idea but with that execution, you will be cutting your own sales. At the end of the day, it’s a product for consumers and if your idea, no matter how great and noble it is, compromises on the experience then you will lose customers.
It well be cool to see for the first time but I certainly wouldn’t pick it up again if there are similar products with similar ideology on the shelf which is much easier to consumer. If this worked then good for them but I doubt it well work for long.
Also who the hell mows down an entire bar in single sitting, is that an American thing? I usually buy a bar of dark chocolate and eat 1 piece after every meal or when I am bored/hungry. I would never pick something like this other than maybe the first time and fiddle with it every time making a mess trying to break a piece.
that’s the thing: there aren’t
There are literally hundreds of them. Maybe the availability is different in your area but I can guarantee you that they are not the only one. But regardless you are missing the point.
It’s good for a company to be ethical but if you can’t sustain a business enough to make a difference then it’s pointless. At the end of the day, a business is there to make a profit. If you ignore majority of the customers and focus on the small fraction who cares about ethical products enough to make compromise then you can’t stay float for long.
It’s a good novel approach to raise awareness but the cost for it is too big, that was my point.
Bro it’s just uneven pieces of chocolate it’s not that of a big deal. Clearly they can sustain a business because I’m encountering their products more and more often. Apparently they don’t need the support of people like you who nitpick about every little thing so go ahead and buy other brands if that’s what makes you happy.
Yeah this copy needed a couple more drafts/notes.