It was a dumb move. So much more important things to be working on. There was nothing wrong with the “Apple ID” naming. Renaming it just creates unnecessary confusion.
And product marketing pushes for product renames like this. I wonder how much this will cost Apple in international trademark fees? Apple likes to recycle existing product names to save money (AppleWorks, AppleVision, iBooks, etc). I don’t think Apple Account was an existing trademark.
It was a dumb move. So much more important things to be working on. There was nothing wrong with the “Apple ID” naming. Renaming it just creates unnecessary confusion.
Some project manager felt the need to justify their existence.
*Product Owner
Project manager moves the project along, product owners are the ones making product direction decisions.
And product marketing pushes for product renames like this. I wonder how much this will cost Apple in international trademark fees? Apple likes to recycle existing product names to save money (AppleWorks, AppleVision, iBooks, etc). I don’t think Apple Account was an existing trademark.
Hundreds of Thousands of people working for Apple, I’m sure they are capable of doing multiple things at once.