Mozilla’s system only measures the success rate of ads—it doesn’t help companies target those ads—and it’s less susceptible to abuse, EFF’s Lena Cohen told @FastCompany@flipboard.com. “It’s much more privacy-preserving than Google’s version of the same feature.”

https://mastodon.social/@eff/112922761259324925

Privacy experts say the new toggle is mostly harmless, but Firefox users saw it as a betrayal.

“They made this technology for advertisers, specifically,” says Jonah Aragon, founder of the Privacy Guides website. “There’s no direct benefit to the user in creating this. It’s software that only serves a party other than the user.”

  • ArbiterXero@lemmy.world
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    5 months ago

    Everyone’s up in arms about a literal anonymous counter, but the other option is the current “spy on everything you do”

    How is Mozilla getting flak for this outside of a few hardcore nerds that are welcome to use chrome if they so desire…

    And I say that as a huge privacy advocate. In the local tin foil hat “privacy matters” nerd and I honestly don’t see the problem.

    And quite frankly anyone that’s said it’s a problem has only been able to come up with “it shouldn’t help them count your views “ which is ridiculous, because it’s very anonymous.

    Sooo …. Help me out here, what’s the issue?

    • jet@hackertalks.com
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      5 months ago

      It isn’t anonymous, it’s slightly obscured.

      They use ohttp ( a proxy ) run buy a “partner” they control to do the obscuring.

      That should be part of people’s informed threat modeling. Having a tattle tale in the browser reporting web activity to a third party is a big deal.

      • Vincent@feddit.nl
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        5 months ago

        From what I’ve seen PPA doesn’t depend on OHTTP to do the obscuring. This page mentioned Distributed Aggregation Protocol and differential privacy, that are meant to ensure that it is literally impossible for any one party to see your data. Not just “obscured”, but impossible to access.

        But be sure to let us know what data about us a partner could theoretically view, and how, if you disagree.

    • mindbleach@sh.itjust.works
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      5 months ago

      “The other option,” like there’s only one. Like you can’t imagine anything else.

      Until Mozilla got directly involved, other option was, fuck off.