I recently asked a family member what they wanted for their birthday, and the answer was “cash, and B&N gift card”. To answer the question of “why not just cash”: “if it’s a gift card, I won’t feel guilty about spending it at B&N”. Depending on the answers here, I’m probably going to give them a combination.
I don’t go to bookstores much myself these days, so I don’t know what the price of books has done in recent years, and how much is a usable amount. If I had to pick one genre they’d be shopping for, it’s probably YA Fiction, with Fantasy being a close second.
Depending on whether it’s a hardcover or paperback, new books can retail anywhere from $15 to $25 generally (pre-tax). I might say $25 is a good amount for a gift card because it will generally buy one expensive book or partially cover two less expensive ones.
I totally agree with what your family member said about gift cards - if I get money, I just hoard it, but if it’s a gift card it’s not “real” so I can spend it with better peace of mind. That’s exactly how gift cards get you. 😉