With global warming (and other factors) affecting coffee production and prices, I’ve noticed a couple of interesting patterns in marketing strategies for household and white label brands.
Everything is extra intense, high intensity, intensity 11 (probably comes with a free Spinal Tap record)… Robusta roasted past 5th crack, no doubt.
I also spotted a bag of highly exclusive “100% Robusta.” At this point I’m waiting for the other shoe to drop and for them to market “0% cyanide” coffee.
How’s everybody else’s grocery shopping experience these days? Is this a big trend in your area?
I love acidic specialty coffee that tastes like you squeezed half a lemon into the cup, but I also enjoy bolder, more classically intense coffee.
My main point isn’t so much about people’s different preferences, but the way companies seem to be pushing towards one end of the preference spectrum bit because of its value, but because of the cost and margins.