• YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
  • This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
  • The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
  • MudMan@fedia.io
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    5 months ago

    OK, can I be real about this for a second?

    I’m torn about Youtube ad stuff. Genuinely.

    On the one hand the ads suck, we have a good way to bypass them and I certainly don’t want to watch Youtube videos if the ads are unskippable.

    On the other hand, if I’m being honest I watch more Youtube than Netflix or Amazon Prime and I sure give those guys money for a subscription. If I counted the cost per watched minute, Youtube Premium would make way more sense than a bunch of subs I do pay.

    But I also don’t want to watch a Youtube that is a paid service. That was never the point. The reason I engage with it so much is it’s supposed to be UGC, not TV.

    So yeah, torn. Youtube is very weird and the relationship we all have with it is super dysfunctional, creators and viewers alike. We made a very strange future and now we have to deal with it.

    • untilyouarrived@lemm.ee
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      5 months ago

      I pay for YouTube Premium. I get a lot of value from it, and streaming video isn’t cheap. I don’t think it’s reasonable for anyone to think they should provide it for free.

      • deweydecibel@lemmy.world
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        5 months ago

        I don’t give a shit if it’s reasonable anymore.

        Google has done enough terrible things over the years, ruined enough services, some of them paid services, continually harmed content creators with their trash algorithm, refused to defend them from bogus copyright strikes, refused to provide meaningful support to anybody but advertisers, all the while hosting hate on their platform, for profit. So I don’t give a damn what’s fair to them.

        They won’t get a penny from me ever again. I’ll continue to find every way of accessing any content on that platform that I choose, without ads, and without paying them, and it has absolutely nothing to do with ethics or reason. It is entirely, 100%, because fuck Google.

        Fuck their ad network, fuck manifest 3, fuck their “integrity” checking, fuck all of this. I’d rather see it all burn to the ground than help them turn the internet into cable tv.

        • undefined@links.hackliberty.org
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          5 months ago

          If you’re not actively blocking connections to their servers (by any number of means) it doesn’t matter whether you consciously give them money or not.

          There is so much third party tracking in apps and websites that it’s really got to be at the network level. They make bank by tracking you and selling that data for profit.

          I’ve been Google-free for months now and so far the only inconvenience has been ReCAPTCHAs not loading, but that’s limited to just a handful of websites that I don’t care enough to use in the first place.