• YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
  • This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
  • The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
  • Stupidmanager@lemmy.world
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    4 months ago

    I’ll just write a greasemonkey script that detects unskippable time and mute audio. Let’s play this game google, fuckin I dare ya.

  • shortwavesurfer@monero.town
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    4 months ago

    Go right ahead. If they actually manage to do it, that will be the end of my YouTube watching. Except on extremely rare occasions. I don’t need it badly enough to deal with that.

    • wagoner@infosec.pub
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      4 months ago

      As we learned from the reddit app changes, the ending of Netflix account sharing, etc etc the people who will take this action are few enough not to matter. Regretfully.

        • skulblaka@startrek.website
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          4 months ago

          We’re about to have a great big shattering of the internet and I’m all for it. Collating the pieces will be a pain in the ass for a couple years but some handful of nerds out there blessed by the spirit of Ritchie will create a tool for it, and what’s left of our world will be a better place for it.

            • Ænima@lemm.ee
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              4 months ago

              Question, if a square on your bingo card is titled, “collapse of society,” can I still use it for this?

    • Voroxpete@sh.itjust.works
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      4 months ago

      It’s quite likely that the cost actually outweighs the gains. Adblocking really isn’t all that prevalent across Internet users as a whole. I think the stats are something like 10% or lower.

      • buddascrayon@lemmy.world
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        4 months ago

        And yet Google is investing all this time and money into trying to block the blockers. It’s really quite stupid.

        • Voroxpete@sh.itjust.works
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          4 months ago

          Well, most of their efforts have been relatively low cost on their end. Stuff like manifest v3 isn’t actually particularly expensive to do. Just requires you to have near total capture of the web browser market.

          • buddascrayon@lemmy.world
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            4 months ago

            Stuff like manifest v3 isn’t actually particularly expensive to do.

            Oh yes, a complete overhaul of the way their browser engine works is absolute child’s play and doesn’t cost a thing. 🙄😒

    • CrayonRosary@lemmy.world
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      4 months ago

      Drink the Kool-aid instead and join Premium. It’s great. YouTube is my primary source of video entertainment. No ads on any device and countless thousands of hours of math and science videos, SNL clips, educational videos, game reviews, and on and on.

      For the cost of two beers a month, I get access to the best video library in the world with no ads, plus saved video progress so you can resume videos later, and YouTube Music to boot.

      Why everyone on Lemmy thinks everything in the world should be free when it costs money to run the servers and pay content creators is beyond me. Makes no sense.

      • InternetUser2012@midwest.social
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        4 months ago

        I will never pay Google a dime. They make enough off of us. It’s really easy to download the video you want to watch and watch it on a stand alone player with you guessed it, NO FUCKING ADS.

      • WormFood@lemmy.world
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        4 months ago

        as an occasional creator of internet videos,I would much rather host my own videos, because bandwidth is actually very cheap. but YouTube has a complete monopoly on internet video, so I have to host my video on their website, subject to their weird and arbitrary conditions, their trigger happy copyright system, and their general terrible treatment of their creators. they pay an absolute pittance for impressions, which is why most professional YouTubers use other revenue streams

        the company, Google, that you are paying, didn’t make the videos, doesn’t fairly compensate the people who did, and they are effectively holding them and the very concept of internet video hostage

        people on Lemmy mostly support a free, non-corpo, decentralised internet instead of the parasites at Google because Lemmy is free and decentralised and non corporate

        get real

      • Leg@lemmy.world
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        4 months ago

        You sound like an ad. It triggered my uncanny valley response. Please never do that again.

  • MudMan@fedia.io
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    4 months ago

    OK, can I be real about this for a second?

    I’m torn about Youtube ad stuff. Genuinely.

    On the one hand the ads suck, we have a good way to bypass them and I certainly don’t want to watch Youtube videos if the ads are unskippable.

    On the other hand, if I’m being honest I watch more Youtube than Netflix or Amazon Prime and I sure give those guys money for a subscription. If I counted the cost per watched minute, Youtube Premium would make way more sense than a bunch of subs I do pay.

    But I also don’t want to watch a Youtube that is a paid service. That was never the point. The reason I engage with it so much is it’s supposed to be UGC, not TV.

    So yeah, torn. Youtube is very weird and the relationship we all have with it is super dysfunctional, creators and viewers alike. We made a very strange future and now we have to deal with it.

    • untilyouarrived@lemm.ee
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      4 months ago

      I pay for YouTube Premium. I get a lot of value from it, and streaming video isn’t cheap. I don’t think it’s reasonable for anyone to think they should provide it for free.

      • deweydecibel@lemmy.world
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        4 months ago

        I don’t give a shit if it’s reasonable anymore.

        Google has done enough terrible things over the years, ruined enough services, some of them paid services, continually harmed content creators with their trash algorithm, refused to defend them from bogus copyright strikes, refused to provide meaningful support to anybody but advertisers, all the while hosting hate on their platform, for profit. So I don’t give a damn what’s fair to them.

        They won’t get a penny from me ever again. I’ll continue to find every way of accessing any content on that platform that I choose, without ads, and without paying them, and it has absolutely nothing to do with ethics or reason. It is entirely, 100%, because fuck Google.

        Fuck their ad network, fuck manifest 3, fuck their “integrity” checking, fuck all of this. I’d rather see it all burn to the ground than help them turn the internet into cable tv.

        • undefined@links.hackliberty.org
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          4 months ago

          If you’re not actively blocking connections to their servers (by any number of means) it doesn’t matter whether you consciously give them money or not.

          There is so much third party tracking in apps and websites that it’s really got to be at the network level. They make bank by tracking you and selling that data for profit.

          I’ve been Google-free for months now and so far the only inconvenience has been ReCAPTCHAs not loading, but that’s limited to just a handful of websites that I don’t care enough to use in the first place.

  • bean@lemmy.world
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    4 months ago

    Why should I pay or watch ads to listen to someone tell me I need to • like and subscribe • who’s sponsoring them • a life story

    … before getting to the small percentage of possible useful information therein?

    I’ve taken to using Ai to summarize video content just to be able to review if the video even contains an answer or information which is relevant.

    I know I’m just one use case, that I don’t watch a ton of other content. It’s usually how to do something or fix something or configuration of something. I’ve sat through countless ads and videos which just wasted my time and left me frustrated trying to find information.

    Panning for gold through endless kaka.

    • fin@sh.itjust.works
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      4 months ago

      I’ve taken to using Ai to summarize video content just to be able to review if the video even contains an answer or information which is relevant.

      That sounds interesting. Could you tell me how? Using OpenAI api to summarize transcripts or something?

      • bean@lemmy.world
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        4 months ago

        I’ll probably get hammered for this, but then again, you’ll have to pay for API access anyway. I’ve been testing out notegpt.io (not affiliated). Exactly because of my reasons listed, and because I often have to research or do trainings, I needed ways to save time and ‘sift’ through lots of information. I used to just play videos in say 1.5 speed, but even then it’s sometimes hard to stay focused or you might miss something and have to stop and go back. Sometimes language is a barrier too. Not to mention the ads. So for my own sanity, I’ve been testing that out. It’s been pretty damn good actually. I can get by on the lowest tier and you can try it free too. Again it’s not for everyone, but I’d rather give them money than Google for their Anti-customer behavior.