I ran an experiment a few years ago at a party I hosted. I had two trays of Oreos. One labeled ‘Oreos’, the other labeled ‘Vegan Oreos’. Now, Oreos are vegan, but aren’t labeled as such. I had to refill the standard Oreos a couple times throughout the night. The ‘Vegan’ labeled tray ended the night with more than half still there. Vegan definitely plays a role in sales, and not always for the best.