Smartest thing they could do now is shut down their remaining software development. Ship the TVs with vanilla Google OS
I think there’s a difference between smartwatches and TVs in terms of being able to monetize the operating system. On the tiny screen of a watch you can’t really put any advertisement (at least not without destroying the usability completely) and most of the things you can analyse are happening on the smartphone.
A TV on the other hand gives you a huge surface in the living room of a families home and if you have control of the OS there are plenty of ways to monetize it (and companies willing to pay for it). You can preinstall certain streaming apps (and get payed for it), promote newly released movies and give links to rent them (either your own shop or again for commission), you can collect userdata and sell that to other companies, and much more.
I think there’s a difference between smartwatches and TVs in terms of being able to monetize the operating system. On the tiny screen of a watch you can’t really put any advertisement (at least not without destroying the usability completely) and most of the things you can analyse are happening on the smartphone.
A TV on the other hand gives you a huge surface in the living room of a families home and if you have control of the OS there are plenty of ways to monetize it (and companies willing to pay for it). You can preinstall certain streaming apps (and get payed for it), promote newly released movies and give links to rent them (either your own shop or again for commission), you can collect userdata and sell that to other companies, and much more.