Kevin Roberts remembers when he could get a bacon cheeseburger, fries and a drink from Five Guys for $10. But that was years ago. When the Virginia high school teacher recently visited the fast-food chain, the food alone without a beverage cost double that amount.

Roberts, 38, now only gets fast food “as a rare treat,” he told CBS MoneyWatch. “Nothing has made me cook at home more than fast-food prices.”

Roberts is hardly alone. Many consumers are expressing frustration at the surge in fast-food prices, which are starting to scare off budget-conscious customers.

A January poll by consulting firm Revenue Management Solutions found that about 25% of people who make under $50,000 were cutting back on fast food, pointing to cost as a concern.

  • spongebue@lemmy.world
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    6 months ago

    I’m not sure this is an enshitification thing. That should have a degree of hostility with users. This is plain ol’ low-quality product (made easy)

    • Ragnarok314159@sopuli.xyz
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      6 months ago

      I chose to label it that way since all these places that had to make their own food are just making the same, tasteless meals.

      I go to a mom and pop Mexican place and it’s the same shitty salsa, chips, and menu options. Same with burgers and so many others. I just need to learn to cook better quick meals.

      • spongebue@lemmy.world
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        6 months ago

        That just means it’s shitty and common (due to its ease) though. Please don’t let enshitification lose its meaning like the word “literally” did - we’ve got a good thing going there.