• Dran@lemmy.world
    link
    fedilink
    arrow-up
    6
    arrow-down
    1
    ·
    7 months ago

    That’s not necessarily true. The thing about TV ads in particular, is there are only so many ad minutes to sell in an hour. More ad bidders = higher prices for those ad minutes. As advertisers leave a platform, the remaining advertisers have more power to negotiate lower prices for ad buys.