• SilverCode@lemm.ee
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    8 months ago

    Depends on where you live I guess. In my country (not USA), no matter where you go all franchises of major chain restaurants have exactly the same prices. Having worked adjacent to the fast food industry in my country and dealing with the brand owners, price and consistency is very important, not only for their customer satisfaction, but also it made the marketing material easier.

    Ironically, when I worked in this industry, part of the appeal of the company that I worked for is we allowed dynamic pricing exactly like what Wendy’s is proposing. The brand owners rejected the idea because marketing felt it would confuse customers, and technical didn’t want to do it because consolidating the incoming data and and standardising the POS data across franchises was a nightmare.