But we need to convince people to care about freedom too. There will always be some excuse to not use the freedom respecting alternative. Look at Reddit users. They could all join us here and change something, but they don’t care. Same with Twitter, Windows, etc. It’s always difficult, it’s always annoying. But if we spread the message and help people with their issues, we can convince at least some of them…

….But we can’t just give up on our freedom and privacy. We are aware of Matrix’s issues and they won’t be fixed in a month or even a year. In the future Discord will have even more users and it will be even harder to escape it. So there is no reason to wait, we have to fight this battle now. This is the right thing to do.

I have been thinking about this a lot lately, and Ian starting to feel like the situation we are in feels impossible partially because of the way we have let capitalism define what we call “friction” in apps.

Friction as a concept can do a lot of good in getting developers to be laser focused on how it actually feels to use a software as a human, but also… does Lemmy cause “friction” for new users because they simply cannot physically imagine a social network outside the context of a massive corporation?

Discord is undoubtedly very slick to use but no one can convince me that Discord, Bluesky, Threads etc… don’t have a huge advantage in being low “friction” from being imaginable by the average person.

We need to start differentiating between the shitty kind of friction that needlessly pushes away users and frustrates them and generative friction where the difficulty of getting someone to use something is an expression of traction where a broader invitation to think more radically about what is possible in community organization can happen. Seen from this light onboarding someone onto Lemmy is a million times harder than onboarding someone onto Discord, but that is because onboarding someone onto Lemmy is actually doing something far more difficult and meaningful.

Getting someone to try Lemmy who before wouldn’t have tried it (or hadn’t even heard of it) expands the realm of what is possible in that person’s mind. It isn’t fair to expect that to magically happen with less friction than shuffling people onto yet another corporate social media service in the honeymoon phase where there aren’t many ads and things are artificially cheap…. If the situation is the same, and your onboarding has done no work on the system, it damn well better be easy.

I mean, not all books should be difficult or challenging works of literature, but if your objective is to be genuinely changed by a book than you can’t really expect to get there without friction between you and the book. A frictionless book that just glides through you has no purchase to enact a genuine change in the fabric of your mind.

Should we not think of social media community building in a similar light? Yes there are annoying works of literature that seem purposefully obtuse (bad friction) but by the same token it is the challenging books that actually transform our minds.

Even if that one person you get to try Lemmy only tries it briefly and then just drifts off, you have fundamentally changed what that person thinks can be possible in the realm of online communities and that is no small victory even if it is harder to quantify.